Therefore, email marketing is worth the investment as it brings increased sales and conversions. Higher ROIĪccording to the Data & Marketing Association, every $1 spent on email advertising is expected to return $32 in revenue. Since you send emails to contacts who have given their explicit permission, your mailing list will consist only of prospects who are likely to convert. The best thing about email advertising is that the recipients who receive the marketing messages are people who are genuinely interested in the goods or services that your business offers. and send emails targeting their specific needs. With email, the marketer has more control over who sees their messages by using segmentation. You can group customers based on location, demographics, stage in the sales funnel, etc. Reach targeted audiences through segmentationĮmail advertising solves the numerous shortcomings of non-targeted marketing, such as television ads and billboards. With SendPulse, you can send up to 15,000 advertising emails for free every month. Moreover, through bulk email sending and automation, marketers can save time on their advertising efforts. Also, there are no advertising or media hosting fees for sending advertising messages to the target audience. The business does not incur printing costs as it would with posters or brochures. The cost of using email as a channel to advertise goods and services is quite lower than most of the other forms of marketing. So, what advantages can a brand enjoy when using email advertising? It is cost-effective and fast However, the decision to invest advertising dollars in this type of marketing should take into account the benefits that the business stands to gain. Therefore, advertising through email will present better business opportunities, as email use continues to increase. The figure is expected to grow to 4.3 billion by 2022, which means that about half of the world's population will be using email by then. According to Statista, 3.7 billion global email users sent and received 269 billion emails every day in 2017. It allows to reach targeted audiences through segmentationĮven with the tremendous growth of SEO, social media, and mobile marketing, email advertising remains one of the most profitable marketing strategies.Furthermore, they allow marketers to segment their advertising activities according to specific personal data. Today, many online marketers use services such as SendPulse Email to manage their opt-in contact information and send out advertising messages automatically using automation tools. This way, the leads are aware of what they subscribe to. Marketers tell prospects what they will receive after leaving their email address in a subscription form. Newsletters usually inform subscribers about new products, upcoming events, or promotions. It is no wonder - recipients may not be open to receiving promotional emails they haven’t subscribed to.Īn example of permission email advertising is an email newsletter sent to customers of a particular brand. Unsolicited email marketing is already a thing of the past because it hurts the sender’s reputation. To be ahead of the game, marketers prefer double opt-in, which makes them sure that email campaigns are “welcomed” and “anticipated” by their subscribers. Achieve this by using opt-in or permission-based marketing. Email advertising is effective only if the recipients expect to hear from you.
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